rentA is an online platform that provides access to the latest tech through an innovative subscription model. Our unique approach helps reduce e-waste by implementing the principles of the Circular Economy. This combination not only removes the financial barriers to accessing tech, but also promotes environmental sustainability by reducing and decreasing the effects of e-waste.

Our goal is to replace the traditional "Ownership" model, which encourages continuous consumption to our temporary tech needs. This model harms the environment by increasing toxic e-waste, as it does not utilize our tech to its maximum lifespan.

The Circular Economy introduces a more environmentally conscious and cost-effective model to our continuous tech needs, "Usership", this model allows us to use the tech we need, when we need it. Once our needs are satisfied, we return the device to circulation for others to use, thereby maximizing the device's lifespan and utilization. This approach significantly reduces e-waste and allows you to explore the latest technology in an environmentally sustainable manner.

Our mission is to empower the society by democratizing access to technology for all, while promoting the circular economy.

Did you know that a record 62 million tonnes of e-waste was produced in 2022 alone? This was an 82% increase from 2010. The amount is projected to rise another 32%, reaching 82 million tonnes by 2030. This results in billions of dirhams worth of strategically valuable resources being wasted and dumped. Yet, just 1% of rare earth element demand is met by e-waste recycling.

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